Last month I gave an intro to Search Engine Optimization (SEO); today we will dive into the details of on page SEO. This describes techniques used to optimize the content on your site. Reminder: the more findable you are the more patrons you can attract! Main Keywords Use keywords to demonstrate Read more…
Setting Goals Setting goals is an important part of any marketing plan. It gives you a target to aim for, and to measure your success against. Long, medium, and short term goals will all help you stay focused and climb that dream-mountain one goal at a time. Everyone has a Read more…
Social media for artists is much the same as any business. Except artists are notoriously underpaid and can’t afford to pay for advertising the way corporations can. Artists need to use any means of free marketing they can get. Using social media in an informed and purposeful way is a Read more…
You have a website. Now what? You need to do two things: drive traffic to your site, and engage users so they want to stay on your site, then return again later. This is one of the most difficult steps. It’s not something you can do just once – you Read more…
Every business needs a website. But how does one go about creating a website? There are plenty of online tools to help you create your site, and developers who can make your site exceptional. It can be hard to know which services are best suited to you and your needs. Read more…