Marketing Consultant

Ephemere Creative – Present

  • Recommending improvements for brand awareness and lead generation strategies
  • Writing copy and recommending content for Google Search Ads
  • Creating a custom promotional campaign for summer 2018

Hyperlight Systems – Mar 2018

  • Recommended improvements for inbound marketing strategies
  • Planned email workflows, weekly newsletters and blogs for specific audiences
  • Wrote copy and recommended content for custom material
  • Created a custom promotional campaign for 2018

Pinga App – Feb-Mar 2018

  • Recommended improvements for brand awareness and conversion strategies
  • Wrote copy and recommended content for paid ads on Facebook, Instagram and Google Display Network
  • Created a custom promotional campaign for summer 2018

Crush of Light – Feb 2018

  • Recommended improvements for brand awareness and conversion strategies
  • Wrote copy and recommended content for paid ads on Facebook, Instagram and Google Display Network
  • Created a custom promotional campaign for summer 2018

Artist & Art Marketer

General – 2011-2018

  • Created content for websites and social media
  • Promoted shows, artists, and products in-person
  • Wrote applications for grants, festivals, residencies, etc.
  • Created and performed original works, and performed in the work of others

Wilde by Wilde – 2017-2018

  • Designed and handmade costume jewelry
  • Promoted and sold jewelry on Etsy and in-person
  • Ran merch booth at various local shows and festivals

Seduce All Humans – 2012-2013
Sausome Productions​

  • Created, produced and promoted original show for the Montreal Fringe Festival
  • Wrote communications between the festival, the dancers, and the co-producers
  • Wrote grant applications and handled all cash from grants and sales

Knots – May-Nov 2011
SIPA Short Works Festival

  • Created, produced and promoted original show for the SIPA Short Works Festival
  • Co-wrote and directed scenes, and provided movement coaching for actors
  • Participated in a cultural exchange between Germany and Canada. 5 Canadians and 5 Germans spent 3 months in Bavaria, then 3 months in Montreal to create this show

Coordinator & Manager

Inventory Coordinator – 2015-2017
Diane’s Lingerie & Loungewear

  • Wrote copy for product pages on dianeslingerie.com
  • Received, organized, and counted inventory. Fewer items disappeared during my tenure.
  • Trained new associates

Office Manager & Client Service Rep – 2014-2015
H&R Block Canada

  • Managed office with 12 employees
  • Managed appointment schedule and walk-ins
  • Made and answered calls regarding questions and concerns

Volunteer Coordinator – May-Aug 2014
Multicultural Association of Nova Scotia

  • Recruited and scheduled 160 volunteers for MultiFest 30
  • Planned and ran volunteer training

Public Speaker & Presenter

Historical Interpreter – May-Aug 2012
Dawson City Museum

  • Performed historical reenactments, interactive skits, presentations and demonstrations
  • Greeted guests and answered questions about museum and artifacts

Tour Guide – 2010-2011
Concordia University

  • Presented University to prospective students
  • Wrote new scripts and trained new guides

Education

RED Academy – Jan-March 2018
Diploma in Digital Marketing

Concordia University – 2008-2013
BFA in Theatre and Contemporary Dance

Certifications

Google Analytics Certification – 2018
AdWords Fundamentals Certification – 2018
AdWords Search  Certification – 2018
Graff Retail Sales Certification – 2017

Recommendations

“Ridiculously efficient is the phrase that comes to mind when I think about Kristen.

I had the pleasure of working with Kristen in the RED Academy Community Partner Project, she was part of the Digital Marketers team that worked with my brand Crush Of Light.

Kristen’s ability to understand the brand needs was unlike any I’ve seen before and made a big difference in the productivity level of the team.

As a team member or a leader, Kristen earns my highest recommendation.”

Diana María Navas – Crush of Light Founder

“Kristen is smart, creative, and driven. She works well in a team or as a leader and would be a great asset to any organisation looking to work with her.”

Raphaël Titsworth-Morin – Éphémère Creative Founder